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Many are my own, and some were suggested by other author friends. Each book store has its own distinctive personality. While I do not attempt to do all of the suggested tips at every signing, it is important to adapt as many as you can to fit each store's personality.
Believe me, doing so will increase the opportunity to sell more books. Write your own announcement for the book stores intercom. Make it short and brief. Give them several versions because they usually announce that you are there several times.
Don't hesitate to remind them to make the announcement again if it's been awhile since the last announcement. They often will get busy and forget. Every half hour should do it. If you do lectures or give speeches about your book and are in town for a keynote or seminar that is open to the public, include information about that too.
Let the book store choose to include it in the announcement or not. Don't just sit at the table they have for you.
Most authors do that. Reach out and touch someone! Don't wait for them to come to you. I always tell the person booking the signing not to worry about putting a chair behind the table.
This will always get their attention. Let them know you will be the store's official greeter while you are there. Walk around the store with several copies of your book and introduce yourself to everyone. Request at least a dozen books for your table to illustrate you have plenty available.
If those you introduce yourself to show the least bit of interest, hand them a book.Learn English Paragraph Writing Skills (new and improved edition II of Academic writing Skills for Graduate Students) is an academic paragraph writing skills guide for International ESL students.
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Here are some tips and suggestions that have helped me increase the number of books sold at a book signing. Many are my own, and some were suggested by other author friends.
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