Global Marketing Ethics and Culture Global Marketing Ethics and Culture Global Marketing Ethics and Culture Describe the Internationalization 'balance' between standardization and adaptation over the history of Raleigh Raleigh, bike manufacturing organization has been serving the field sinceand has been through a number of changes and alterations since its inception and beginning in the same year. The company was founded by three energetic and enthusiastic individuals and the major reason behind the success of the organization is adaptation and standardization, which would be elaborated using examples in the following paragraphs: Raleigh has always maintained a balance between standardization and adaptation, thus not allowing any one of them to take over the other.
When companies operate in their home markets, most of their employees come from areas with the same common culture. Their home market customers share the social and ethical standards of company staff and management to a large degree.
This is especially true of small businesses that often operate from only one location. When these companies enter a foreign market, most of their customers come from a culture that may have completely different values.
The company often has to choose the extent to which it will respect foreign market practices while it maintains a core of ethical and social values on which it refuses to compromise. Operations Companies entering a foreign market typically develop some local operations there.
Normal practices in the foreign market may include activities that would be considered immoral or illegal at home. Companies have to decide whether to provide safe working conditions, pay living wages, limit environmental impacts and adhere to contractual conditions when local companies may not maintain such standards.
Small businesses may struggle with compromising on such issues when the profitability of their foreign operations is at stake.
Free Speech In many foreign markets, companies have to address free-speech issues in terms of their own freedom of expression, that of their employees and that of their actual and potential customers. Countries may impose legal sanctions on companies and individuals engaging in forbidden communications.
Western companies that value free speech have to decide whether they wish to operate in such an environment. Bribery In many cultures, accepting gifts, commissions or favors for providing contacts or business advantages is normal and expected.
Officials in some countries may request larger sums for influencing decisions or allowing illegal activities. American law does not allow American companies to pay bribes.
Companies have to set detailed policies regarding what is permissible and enforce their guidelines to avoid illegal actions.
Marketing Companies have a certain amount of power to influence societies through advertising, and they have ethical and societal responsibilities to use such marketing power positively. Small businesses that act as sales channels for larger companies may find that their supplier's advertising does not meet their own ethical standards.
They may not have much influence on the larger company's practices and have to decide whether to continue in the relationship. Taxes Activity in a foreign market may give a business access to a low-tax jurisdiction that lets companies avoid paying taxes by the use of transfer pricing.
In such a strategy, the company's operations in the low-tax jurisdiction transfer high costs back to the home office while retaining revenue locally.
The foreign entity declares a high resulting profit and pays low taxes. The home office declares a low profit due to the high costs. Such transfer pricing is sometimes illegal and usually ethically questionable.Global Marketing Ethics and Culture Describe the Internationalization 'balance' between standardization and adaptation over the history of Raleigh Raleigh, bike manufacturing organization has been serving the field since , and has been through a number of changes and alterations since its inception and beginning in the same year.
marketing. While there is an abundance of publications on ethics in marketing in general and on specific ethical issues – in a recent review, Schlegelmilch and . Studies have endorsed that ethical marketing relationships engender a great deal of trust and commitment in global marketing.
Over a decade ago, Morgan & Hunt () and Rado () demonstrated a strong link between commitment and trust in domestic and international business transactions. Ethics and Global Marketing. Lecture four: Ethics and Global Internal Marketing Challenges.
Codes of ethics. Business perspective four. Marketing managers differ in moral imagination and development Managers will possess varying levels of moral development.
This paper examines visual representation in marketing communication from a distinctive, interdisciplinary perspective that draws on ethics, visual studies and critical race theory. An ontological approach is offered as an alternative to phenomenologically based approaches in marketing scholarship that use consumer responses to generate data.
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